General Pacific Hires New Energy Efficiency and Water Conservation Manager

Fairview, Oregon – May 3, 2010 – General Pacific, Inc. is pleased to announce that Roch Naleway has been hired to fill the newly designed post of Conservation Products and Services Manager. Naleway comes to General Pacific with over six years of experience in energy efficiency program development and marketing.

As General Pacific’s new conservation expert, Naleway is charged with all facets of expanding our already extensive conservation product offerings, including overall strategy and new market segments. Naleway will also be responsible for working with utilities in the region on their conservation efforts.

Naleway is a graduate of University of Maastricht in the Netherlands with a master’s degree in Business Economics – Marketing & Management. Prior to joining General Pacific, Naleway spent four years working as Portland General Electric’s Energy Efficiency Marketing Specialist.

“We are very pleased to have Roch join our team,” said Rick Hall, General Pacific’s President & CEO. “He brings with him a tremendous amount of experience and expertise that will establish yet another avenue through which we can meet our customers’ needs.”

“Conservation is a very important environmental issue,” Hall said. “We want to work closely with utilities to create or expand conservation programs for their customers,” a goal which will easily by met with Naleway’s energy efficiency and marketing experience.

About General Pacific

General Pacific, Inc.,,  is one of the leading wholesale stocking distributors in the Northwest region of the United States. General Pacific has been serving the Electrical Utility, Water Utility and Contractor markets since 1965. General Pacific has built long lasting relationships with their customers, by providing them with quality products and value added services. Two thousand ten marks General Pacific’s 45th year in business.

For additional information, please contact:

Karyn Balmain

(503) 907-2900

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